The 2021 Subaru Love Promise Customer and Community Commitment Award

The 2021 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

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What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Parkway Subaru of Wilmington dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

C.A.R.E, Pawz Foundation, Canines for Service, Pawz Place Dog Rescue

NC Aquarium Ft Fisher, Butterfly Gardens

Laney High School, Castle Hayne Elementary, Cape Fear Community College, UNCW

New Hanover County Department of Social Services , Wrightsville Beach Museum of History, Wilmington Azalea Festival, Wrightsville Beach Longboard Association, Carolina Cup Stand up Paddle Board

Cystic Fibrosis Foundation, American Red Cross, Wounded Warrior Foundation, American Heart Association, Pretty in Pink Breast Cancer Foundation, Make A Wish Eastern North Carolina, Zimmer Cancer Center

Did Parkway Subaru of Wilmington go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Parkway Subaru of Wilmington

Subaru and Parkway Subaru of Wilmington believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Imagine A City Where No One Sleeps Outside - Thomas D

Shells and Shelters for the Homeless: “A couple of days ago while we were driving to school, Jack had heard a Subaru spot on the radio where this project of building a neighborhood of homes for the homeless was being described. He said, ‘Isn't that great, dad? We can find out who is doing that and give them money to help people who don't have homes.’ “The weekend of June 26 and 27, 6-year-old Jack and 4-year-old Saylor made over $60 selling their 25¢ painted shells. “We initially thought they’d make next to nothing and throw in the towel after twenty minutes. Three minutes after their sign went up, a woman pulled over and said, ‘Y’all, I seriously need shells for a bridal shower. This is perfect!’ That’s when we knew this might go on for a while (and that there was at least some advantage to living on a busier street). “Now, I say they were charging 25¢, but in effect, they were charging more. Their customers knew that these kids couldn’t break a dollar to save their lives, so they just gave them ones, fives, or, in one case, a ten, and told them to keep the change. “When I picked him up from child care Tuesday, June 29, Jack said that from then on he wanted to give all the money he made from selling shells to the people who are making these homes for the homeless. And when they heard about it, three of our friends wanted to make matching donations. So the kids then earned $96.42, which three of our friends are going to match.” “We now have $400 that we want to give to the Eden Village cause!" We have countless stories of how the media attention from the Subaru commercial has brought us volunteers and donors. Thank you Parkway Subaru!

Imagine A City Where No One Sleeps Outside

Paws Place Dog Rescue-Saving Lives...One at a Time - Peggy D

As a 501(c)3 non profit, we at Paws Place Dog Rescue are dedicated to the rescue, rehabilitation, and adoption of dogs. We operate entirely on the generous contributions of donors and are run by volunteers with a genuine love for animals. What does it mean to be supported by a local business? It means we have earned their dedication and trust to nurture a meaningful cause, and most importantly, it means that we feel the love of the community. This has been most recently evident with Parkway Subaru’s ‘Give’ commercial featuring two Paws Place Dog Rescue dogs. With support from businesses in the community it enables us to help dogs at high-risk shelters that may otherwise be overlooked. Dogs such as Bama, who was featured in the Parkway Subaru ad. The county shelter reached out to us because she was older and definitely had some health issues that required surgery. Puppy Savvy was also featured and is now enjoying her new life. We were also able to help Shane & Bon Bon who were heart worm positive. They were both adopted and have undergone heart worm treatment in the comfort of a loving home. These are just a few of the 140 dogs we took in during 2020. The work that we do to rescue, rehabilitate and adopt dogs is possible because of the support that we receive from businesses and individuals who believe in our cause. We are not only helping the less fortunate dogs in our community, but by doing so and matching up dogs with the right people, we are helping families. Thank you Subaru!

Paws Place Dog Rescue (Paws Place Inc.)
Paws Place Dog Rescue-Saving Lives...One at a Time

Christopher's Fight - Lee Ann W

In the 8 years since Christopher was born, there have been 4 major breakthrough medications FDA approved to treat the underlying genetic defect that causes CF. The latest drug Trikafta was approved in 2019 in patients 12 or older and applies to roughly 90 percent of the CF population or almost 27,000 people in the US, but it is not a cure and more research and work needs to be done to find a treatment that will help the other 10 percent. Christopher will either have to wait until he is 12 to start this medication or we are hopeful that in early 2021 it will be approved for children under the age of 12. This won’t stop him from having to do his daily treatments but the improvement in lung function seen so far is a huge step in keeping him healthier longer. Christopher has dealt with many respiratory infections and digestive issues that many don’t “see” when they look at him. He takes 30+ pills a day and over an hour of respiratory treatments daily even when he is feeling well. All the medications and treatments he benefits from were made possible because of businesses like Parkway investing and partnering with the CF Foundation. Parkway has partnered with the CF foundation since 2012 and has helped bring more awareness and fundraising opportunities to our Wilmington community. Even during this pandemic Parkway committed to helping with a virtual fundraising event because they know there is still more that the foundation can do to help enhance the quality of life for those with this disease. We are still a ways from saying CF stands for Cure Found, but that is the end goal! Together we are making a difference and Christopher’s Fight will continue until CF stands for Cure Found.

Parkway Subaru
Christopher's Fight

Parkway Subaru Hometown Heroe's - Angela S

This year Parkway decided to give back to our Hometown Heroe’s by allowing our local community to nominate their hometown hero’s. Out of over 300 nominations our mgmt. team selected 15 nominee’s that had a chance at winning a brand-new car. We originally planned on having a luncheon for everyone that was nominated but decided due to covid-19 that we would hold a virtual event instead. These stories we so heart- warming that Mary Margaret (Owner) decided to not only give away a car but to make sure all 15 nominees were awarded with something to show our appreciation for the sacrifices they make every single day. Parkway gave the selected nominees a Hometown Hero t-shirt, Solid Oak engraved cutting board and $100 gift card. Out of the 15 nominees the winner of the new car was Officer James Bell of the Wilmington Police Department. During Hurricane Florence he and his wife and 3 dogs lost their home to the flood waters. Even though they lost their home, he stilled showed up for work everyday for his assigned shift. James Bell is also a retired Marine and currently works for the Police Department. As you can imagine, being an officer in these times has added another level of stress to his already-stressed situation. He is adamant about not asking for help, even when he needed it most. Shortly after Hurricane Florence Mrs. Bell lost her job and is currently does temporary work to try to make ends meet. Officer Bell has dealt with some medical issues stemming from his service in Desert Storm, but this has not prevented him from working tirelessly to keep peace in Wilmington. He rarely takes personal/sick days because he believes in dedication and duty. He was nominated by Susan Foster and she truly believes that he is our Hometown Hero. This new car will help them continue to rebuild their lives after many struggles. We would like to thank all our local first responders for being our frontline and for the sacrifices they make every single day. Parkway is committed to giving back to our local community.

Parkway Subaru
Parkway Subaru Hometown Heroe's

Make A Wish Eastern North Carolina - Angela S

To say 2020 has been a year for adjustments is an understatement. We have all experienced so many struggles during this pandemic and probably complained too much about how it has changed our lives. Unfortunately for the children that are fighting for their health and life, they have been affected more than anyone realizes. They still must seek medical care and their loved ones can’t focus on much more than giving them the fullest life possible. During 2020, events have been shut down and everything is virtual. That did not stop Parkway Subaru from continue to serve its local community to do our part. Parkway has supported Make A Wish for over 10 years and will continue to grant wishes for these kids. This past year we were part of the Virtual Wish Ball. Together with our local community this event raised over $250,000. The money raised will grant wishes for over 30 kids and put happy smiles on their faces and give them little more hope. Amy and James Herman shared a story about their son. Zachary was 8 years old when he started chemo and he is now 16. The Herman’s bought him a 2003 Subaru Outback as his first car. The Subaru is the same age as their son. Chemo save his life, but Make A Wish saved their family. Zachary was granted a wish to go to Disney World. It’s stories like these that keeps us committed to supporting Make A Wish Eastern North Carolina. We choose to look back and see a year filled with community, compassion and strength.

Parkway Subaru
Make A Wish Eastern North Carolina

Make a Dog's Story - Andy A

Subaru is proud to establish the first-ever National Make A Dog’s Day October 22nd. As part of Subaru Loves Pets month, we’re inviting all dog lovers to do something extra special for their furry best friends. Plus, Subaru will be focusing our efforts on helping the hardest-to-adopt shelter Dogs –those with special needs-find homes. Get ready to fall in love withThe Underdogs. #MakeADogsDay Meet Gabi! Gabi has been at the Humane Society of NWGA (Northwest Georgia) for seven years. If you asked the volunteers to pick their favorite animal at the shelter, Gabi would win hands down. She does not do well with dogs or cats so must be the only animal in an adult only family. She loves people and will bond very quickly to you. Gabi would make someone a great companion. She is waiting patiently for her forever home. If you have room in your heart and your home for this sweet girl then please fill out an adoption application, highlight and right click this link: https://hsnwga.org/adoption/application-for-adoption/?fbclid=IwAR2Ie18p6U3ryKi-niIuIZFTd-waD98xrySl7IJmiRBXE239WP7dpODubiU #MakeADogsDay #SubaruLovesPets #TheUnderdogs

Humane Society of NWGA (Northwest Georgia)
Make a Dog's Story

Make a Dog’s Day - Andy A

Subaru is proud to establish the first-ever National Make A Dog’s Day October 22nd. As part of Subaru Loves Pets month, we’re inviting all dog lovers to do something extra special for their furry best friends. Plus, Subaru will be focusing our efforts on helping the hardest-to-adopt shelter Dogs –those with special needs-find homes. Get ready to fall in love withThe Underdogs. #MakeADogsDay Meet Gabi! Gabi has been at the Humane Society of NWGA (Northwest Georgia) for seven years. If you asked the volunteers to pick their favorite animal at the shelter, Gabi would win hands down. She does not do well with dogs or cats so must be the only animal in an adult only family. She loves people and will bond very quickly to you. Gabi would make someone a great companion. She is waiting patiently for her forever home. If you have room in your heart and your home for this sweet girl then please fill out an adoption application, highlight and right click this link: https://hsnwga.org/adoption/application-for-adoption/?fbclid=IwAR2Ie18p6U3ryKi-niIuIZFTd-waD98xrySl7IJmiRBXE239WP7dpODubiU #MakeADogsDay #SubaruLovesPets #TheUnderdogs

Humane Society of NWGA (Northwest Georgia)
Make a Dog’s Day

Timing Is Everything - Cathy B

Brian Taylor, a 30-year lymphoma survivor, from Wilmington, NC was looking for a way to give back and get involved with the North Carolina chapter of The Leukemia & Lymphoma Society (LLS). He reached out to the local office, and told his story to Cathy Bloomberg, LLS NC Business Development Manager. The timing could not have been more perfect, as Cathy was working with Parkway Subaru in Wilmington on their annual partnership called Subaru Loves to Care, and coordinating the delivery of warm blankets, kids' craft kits and Subaru Customer Care Cards, with messages of hope and inspiration filled out by Subaru customers, to cancer patients at Zimmer Cancer Center in the same town. North Carolina is a mighty large state, and Wilmington hours away from the LLS office, so no LLS staff person was going to be able join the Parkway Subaru team on this delivery of gifts to Zimmer. Enter Brian Taylor. Brian was ecstatic to be able to take part in the delivery, and looked forward to meeting and thanking the team at Parkway, as well as share his own personal story. There were a few challenges Brian had to face though, and we are so grateful he was able to make it work. The day was close to 100 degrees, and Brian does not own a car, and didn’t want to walk the ten miles and be all sweaty when he got to the dealership. So Brian asked a favor of a friend and got a ride over to Parkway Subaru. There, Brian joined the Parkway team in packing up the Subaru with the blankets, kits and cards, and jumped into their car to head over to the hospital. This is the fourth year Parkway has partnered with LLS NC and Zimmer Cancer Center, and while the team is not permitted direct access to the actual patients, the hospital staff was elated as always with the gifts for their patients. They have been honored by Parkway Subaru each year to be the recipients of these wonderful donations. Still about 100 degrees when the delivery was over, Brian decided to walk the 10 miles home. Cathy felt very badly after hearing this, but Brian quickly assured her that he was training to walk the Appalachian Trail later this year, and had taken part in many LLS Team in Training events in the past--and so was in very good shape for the trek home. Thank you, Parkway Subaru, for caring about those fighting cancer in your community. And thank you, Brian, for helping with the delivery. We are so glad we could help YOU in your training for the Appalachian Trail!

The Leukemia & Lymphoma Society
Timing Is Everything

Parkway Subaru supporting Zimmer Cancer Clinic - Angela S

Parkway Subaru is so excited about the delivery of blankets, kids’ craft kits and messages of hope to Zimmer Cancer Center. We have partnered with Zimmer and Cape Fear Cancer Specialists for 4 years, and they are so grateful to have these wonderful gifts for their patients.

Parkway Subaru supporting Zimmer Cancer Clinic

Parkway Subaru & Make-A-Wish Eastern NC - Jackie J

Parkway Subaru in Wilmington, NC, selected Make-A-Wish Eastern NC as their 5th Hometown Charity option for the Share The Love campaign. The partnership was promoted through local radio stations at a live broadcast event with Wish Families to share their experiences. We followed up with a check presentation celebration at the conclusion of the Share The Love Campaign with the Parkway Subaru staff. The campaign raised a record $24,600 this year for the Hometown Charity! We captured all the excitement of the campaign and celebration with the help of Brian Donovan, etc Media in Wilmington.

Make-A-Wish Eastern North Carolina