Parkway Subaru of Wilmington is honored to be recognized for our commitment to our customers in 2025.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
We have been recognized for providing exemplary customer service using the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
Here at Parkway Subaru of Wilmington, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Parkway Subaru of Wilmington, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Parkway Subaru of Wilmington dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
C.A.R.E, Pawz Foundation, Canines for Service, Pawz Place Dog Rescue, Paws Place Dog Rescue
NC Aquarium Ft Fisher, Butterfly Gardens
Laney High School, Castle Hayne Elementary, Cape Fear Community College, UNCW, Forest Hills Global Academy
New Hanover County Department of Social Services , Wrightsville Beach Museum of History, Wilmington Azalea Festival, Wrightsville Beach Longboard Association, Carolina Cup Stand up Paddle Board
Cystic Fibrosis Foundation, American Red Cross, Wounded Warrior Foundation, American Heart Association, Pretty in Pink Breast Cancer Foundation
Love Promise Stories from Parkway Subaru of Wilmington
Subaru and Parkway Subaru of Wilmington believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Gregory Subaru Promise Story - Raquel L
Thanks to Subaru's generous donation our Kindergarten classes were all able to receive magnet tiles to practice words in literacy groups as well as toys for students to play with at recess. Thanks for showing up for our community. We are so thankful!
Global Learning Love - Brandy H
We at the International School at Gregory pride ourselves in incorporating global learning into our school community. We love having staff from all over the world and enjoy infusing their cultures into student learning. Through the generous donation from Subaru, the first grade team is utilizing the funds to continue global learning. We are participating in the Little Free Library project to put books into our Wilmington community. This aligns with our reading unit on how people get books around the world. We are also using funds to write, illustrate, and publish books in Spanish! This funds are helping us to expand literacy around the globe!
Parkway Subaru at Novant Health - Rachel B
On June 15th, Parkway Subaru delivered blankets and messages of hope to Novant Health. The patients were so appreciative of the blankets, and they will make a lasting impact on them. Featured here is our 2026 Honored Hero, Aiden, who was diagnosed with acute lymphoblastic leukemia (ALL) at just four years old. Today, he is a thriving 2nd grader who loves hockey and dreams of becoming a pediatric oncologist to help other kids like him. Thank you to Subaru for helping kids like Aiden through our Subaru Loves to Care initiative.
Keeping Kids Warm, Confident, and Ready - Ashlyn D
On recent cool mornings that could have felt a little colder, countless Club members were met with something far warmer than a new coat, they were met with care. Thanks to the incredible generosity of Parkway Subaru and the Operation Warm initiative, Boys & Girls Clubs of Southeastern North Carolina received brand new coats, socks, and gloves for our Club members, ensuring they stay warm, confident, and ready to learn and play this season. For many of our kids, a warm coat means more than protection from the cold, it means feeling seen, supported, and valued by their community. We are deeply grateful to Parkway Subaru and Operation Warm for investing in our youth and helping us open doors to comfort, dignity, and brighter days ahead.
Forest Hills Elementary Love Subaru of Wilmington! - Diego L
Subaru donated money for classroom supplies for all of our teachers at Forest Hills! Your commitment to the Wilmington community is very appreciated. It is clear that Subaru of Wilmington doesn't just provide reliable vehicles; you provide reliable support for the neighborhoods you serve. This contribution will have a lasting impact on our students' learning experiences throughout the school year. Thank you for being such an incredible partner in education and for investing in the future of our community. We are honored to have your support.
Thank you Parkway for Supporting paws4people - Kristen N
I've had the privilege of volunteering with paws4people for the last decade so I understand what an impact it makes when local businesses support this non-profit. Parkway is supporting paws4people's mission to utilize Assistance Dogs to transform lives, both locally, and across the US. Thank you!
Leukemia & Lymphoma Society's Subaru Loves to Care delivery in Wilmington, North Carolina - Kim C
On Wednesday, June 18th, 2025, Parkway Subaru of Wilmington had the opportunity to deliver 80 blankets to Novant Health Zimmer Center Institute in Wilmington as part of the Subaru Loves to Care program. These gifts were warmly received by the staff and patients, with staff showing their excitement as they know how much these gifts of love and support are appreciated. It was a wonderful day and heartfelt thanks to Parkway Subaru of Wilmington for joining the LLS mission to create a world without blood cancer.
Parkway Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Wilmington, this is a harsh reality. Helping others strengthens communities, which is why Parkway Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Parkway Subaru have helped nearly 900,000 children and adults in urgent need. On 01/22/2025, Parkway Subaru donated 408 coats to Good Shepherd Center. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Subaru Loves to Care! - Julie K
We had another great year donating blankets to Novant Health's Zimmer Cancer Institute! Patients with leukemia and lymphoma often undergo long treatments like chemotherapy or stem cell transplants that can leave them feeling cold, fatigued, and in need of comfort. Our drive is to provide soft, warm blankets that will provide physical warmth and emotional support, and to let these patients know we care. We look forward to continuing to provide warmth and comfort in the years to come!
paws4people Impact - Danielle C
Whether it be children, adolescents, civilians who are living with trauma, or military Veterans, paws4people serves clients in need nationwide. Headquartered right here in Wilmington NC, our new partnership with Parkway Subaru is allowing us to expand our reach within our own community. Your partnership means more than just a financial contribution – it’s a testament to your belief in our mission of utilizing Assistance Dogs to transform lives.
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