The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Parkway Subaru of Wilmington dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
C.A.R.E, Pawz Foundation, Canines for Service, Pawz Place Dog Rescue, Paws Place Dog Rescue
NC Aquarium Ft Fisher, Butterfly Gardens
Laney High School, Castle Hayne Elementary, Cape Fear Community College, UNCW, Forest Hills Global Academy
New Hanover County Department of Social Services , Wrightsville Beach Museum of History, Wilmington Azalea Festival, Wrightsville Beach Longboard Association, Carolina Cup Stand up Paddle Board
Cystic Fibrosis Foundation, American Red Cross, Wounded Warrior Foundation, American Heart Association, Pretty in Pink Breast Cancer Foundation
Love Promise Stories from Parkway Subaru of Wilmington
Subaru and Parkway Subaru of Wilmington believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Leukemia & Lymphoma Society's Subaru Loves to Care delivery in Wilmington, North Carolina - Kim C
On Wednesday, June 18th, 2025, Parkway Subaru of Wilmington had the opportunity to deliver 80 blankets to Novant Health Zimmer Center Institute in Wilmington as part of the Subaru Loves to Care program. These gifts were warmly received by the staff and patients, with staff showing their excitement as they know how much these gifts of love and support are appreciated. It was a wonderful day and heartfelt thanks to Parkway Subaru of Wilmington for joining the LLS mission to create a world without blood cancer.
Parkway Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Wilmington, this is a harsh reality. Helping others strengthens communities, which is why Parkway Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Parkway Subaru have helped nearly 900,000 children and adults in urgent need. On 01/22/2025, Parkway Subaru donated 408 coats to Good Shepherd Center. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Subaru Loves to Care! - Julie K
We had another great year donating blankets to Novant Health's Zimmer Cancer Institute! Patients with leukemia and lymphoma often undergo long treatments like chemotherapy or stem cell transplants that can leave them feeling cold, fatigued, and in need of comfort. Our drive is to provide soft, warm blankets that will provide physical warmth and emotional support, and to let these patients know we care. We look forward to continuing to provide warmth and comfort in the years to come!
paws4people Impact - Danielle C
Whether it be children, adolescents, civilians who are living with trauma, or military Veterans, paws4people serves clients in need nationwide. Headquartered right here in Wilmington NC, our new partnership with Parkway Subaru is allowing us to expand our reach within our own community. Your partnership means more than just a financial contribution – it’s a testament to your belief in our mission of utilizing Assistance Dogs to transform lives.
Subaru Retailers Team Up to Support Hurricane Relief Efforts - Jess M
At Parkway Subaru, we’re always ready to step up and support our communities, especially in times of crisis. This commitment is at the heart of the Subaru Love Promise®. When Hurricanes Helene and Milton devastated the Eastern region, Subaru retailers like us immediately sprang into action. Alongside other Subaru retailers, Subaru of America, and local organizations, we assessed the most urgent needs in the affected areas. It quickly became clear that local food banks were struggling to keep up with the surge in demand as they worked to support people hit hardest by the storms. In response, we teamed up with 67 Subaru retailers across the region to launch a $400,000 match campaign to aid the hurricane relief efforts of Feeding America®. Parkway Subaru proudly contributed $5000 to this initiative. While the immediate impact of the storms fades from the headlines, many of our neighbors continue to face long-term challenges like food insecurity, water shortages, power outages, and limited access to essential services. Thanks to the collective generosity of Subaru retailers and the communities we serve, an additional $18,427 was raised. This brings the total impact to $418,427, or over 4,100,000 meals for those in need. "As one of the nation's largest disaster relief organizations, the Feeding America network of food banks and partner agencies is deeply rooted in communities across the country. Together, our partnership with trusted Subaru dealers has helped expedite emergency food assistance and supplies to people who need it most. We are immensely grateful," said Feeding America Chief Development Officer Casey Marsh.
Thank You Parkway of Wilmington! - Mishelle S
Cystic fibrosis is a progressive, genetic disease that causes a thick buildup of mucus in the lungs, pancreas, and other organs, leading to persistent and extensive lung damage and respiratory failure. The CF Foundation is the world's leader in the search for a cure for CF, and nearly every CF-specific treatment available today was made possible with its financial support. The CF Foundation is deeply grateful for the support of Parkway Subaru, said, Dede Sidbury Area Director, North Carolina, South Carolina, Georgia. Their generosity will build on our work, alongside the CF community, that has helped add decades of life for people with CF. We are focused on supporting people with CF no matter where they are on their journey and pursuing a cure for all people with the disease.
Parkway Volunteers Keep Homeless Kids Warm - Katrina K
Last January, our partners at Parkway Subaru joined us for a special day as part of their "Subaru Loves to Help" initiative. These amazing volunteers distributed winter coats, shoes, and socks to homeless and low-income children served by Good Shepherd Center. We meet our families at the most difficult time in their lives, when they have lost not only their housing but also most of their possessions. For young children this can be especially traumatic, only adding to their worry that their classmates will make fun of them for not being dressed as nicely as them or appropriately for the weather. These essential items not only offer protection against the elements but also play a crucial role in a child's mental and emotional well-being. They can be a determining factor in a child attending school, participating in activities, or facing unnecessary hardships. We are so grateful for Parkway Subaru and their commitment to meeting the essential needs of those we serve!
Parkway Subaru once again supports Pawz in Park to help local animal rescue groups! - Jennifer B
We all have a cause near and dear to our hearts. Ours is animal rescue and Parkway Subaru is a major reason we are able to host the Pawz in Park event each year. When the economy wasn't great, when the pandemic hit, when they had other charities asking for support... it doesn't matter what the circumstances have been, Parkway Subaru has consistently been a partner of the Pawz in Park event and always helps us promote animal rescue. This year's Pawz event was our biggest yet and with Parkway Subaru's help we raised over $10,000 for local rescue groups. Thank you so much to these heroes for always stepping up!
Delivering Emergency Relief to Communities Devastated by Hurricane Helene - JULIE K
Late September 2024, Hurricane Helene made landfall in Florida as a Category 4 major hurricane. The damage and devastation was not isolated, but moved up into the Tennessee/North Carolina mountain range. Catastrophic flooding and landslides devastated roads, bridges, and communities in this western part of North Carolina. Hundreds of thousands are still without power, water, and basic necessities. To aid our fellow North Carolinians in this time of need, Parkway Subaru set up donation locations within the Parkway campus. We collected items over a 5-day period. Customers, employees, and Parkway chipped-in to collect items that residents of these hard-hit areas so desperately needed. From diapers to canned goods, to water and clothing; we put together enough supplies to fill a large trailer! One of our own Parkway employees personally drove these supplies into the heart of the most devastated areas and spent her weekend, along with her family members, handing out the supplies at local churches, fire stations, and relief tents all across western NC. We are still collecting supplies today, with more trips planned in the future. We take pride in doing the most to help our North Carolinian families in their time of need. As Parkway will and continues to be, a dealership for the community, and a true representation of the Love Promise.
Rowan's Wish to go to Legoland! - Jackie J
Our partnership with Parkway Subaru has helped us share the hope and joy of a wish with children like Rowan who are facing a critical illness. On the week of his 6th birthday, Rowan was diagnosed with Burkitts Leukemia. The family had the fight of their lives ahead. Legos were a big part of Rowan's treatment as he battled cancer. He and his parents put together a new Lego set during each treatment -- it's what kept him going. When Make-A-Wish met with Rowan, he told us immediately what he wanted to wish for, "doing all things Lego! Staying in a Lego hotel, making Legos, riding all the rides. All LEGO!" Thanks to support from Parkway of Wilmington, we were able to surprise Rowan with an exciting wish trip to Legoland! His mom shared "Building Lego's was an outlet for Rowan during all of his treatments so having his wish granted to go to Legoland certainly came full circle! It was a treasured memory our family will never forget. It also gives us something positive to think about when thinking of the ongoing trauma associated with childhood cancer." Thank you, Parkway team, for your continued support making wishes come true!
