We are honored to be recognized for our commitment to our customers in 2025.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
We have been recognized for providing exemplary customer service using the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
Here at Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Parkway Subaru of Wilmington, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Parkway Subaru of Wilmington dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
C.A.R.E, Pawz Foundation, Canines for Service, Pawz Place Dog Rescue, Paws Place Dog Rescue
NC Aquarium Ft Fisher, Butterfly Gardens
Laney High School, Castle Hayne Elementary, Cape Fear Community College, UNCW, Forest Hills Global Academy
New Hanover County Department of Social Services , Wrightsville Beach Museum of History, Wilmington Azalea Festival, Wrightsville Beach Longboard Association, Carolina Cup Stand up Paddle Board
Cystic Fibrosis Foundation, American Red Cross, Wounded Warrior Foundation, American Heart Association, Pretty in Pink Breast Cancer Foundation
Love Promise Stories from Parkway Subaru of Wilmington
Subaru and Parkway Subaru of Wilmington believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Keeping Kids Warm, Confident, and Ready - Ashlyn D
On recent cool mornings that could have felt a little colder, countless Club members were met with something far warmer than a new coat, they were met with care. Thanks to the incredible generosity of Parkway Subaru and the Operation Warm initiative, Boys & Girls Clubs of Southeastern North Carolina received brand new coats, socks, and gloves for our Club members, ensuring they stay warm, confident, and ready to learn and play this season. For many of our kids, a warm coat means more than protection from the cold, it means feeling seen, supported, and valued by their community. We are deeply grateful to Parkway Subaru and Operation Warm for investing in our youth and helping us open doors to comfort, dignity, and brighter days ahead.
Forest Hills Elementary Love Subaru of Wilmington! - Diego L
Subaru donated money for classroom supplies for all of our teachers at Forest Hills! Your commitment to the Wilmington community is very appreciated. It is clear that Subaru of Wilmington doesn't just provide reliable vehicles; you provide reliable support for the neighborhoods you serve. This contribution will have a lasting impact on our students' learning experiences throughout the school year. Thank you for being such an incredible partner in education and for investing in the future of our community. We are honored to have your support.
Thank you Parkway for Supporting paws4people - Kristen N
I've had the privilege of volunteering with paws4people for the last decade so I understand what an impact it makes when local businesses support this non-profit. Parkway is supporting paws4people's mission to utilize Assistance Dogs to transform lives, both locally, and across the US. Thank you!
Leukemia & Lymphoma Society's Subaru Loves to Care delivery in Wilmington, North Carolina - Kim C
On Wednesday, June 18th, 2025, Parkway Subaru of Wilmington had the opportunity to deliver 80 blankets to Novant Health Zimmer Center Institute in Wilmington as part of the Subaru Loves to Care program. These gifts were warmly received by the staff and patients, with staff showing their excitement as they know how much these gifts of love and support are appreciated. It was a wonderful day and heartfelt thanks to Parkway Subaru of Wilmington for joining the LLS mission to create a world without blood cancer.
Parkway Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Wilmington, this is a harsh reality. Helping others strengthens communities, which is why Parkway Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Parkway Subaru have helped nearly 900,000 children and adults in urgent need. On 01/22/2025, Parkway Subaru donated 408 coats to Good Shepherd Center. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Subaru Loves to Care! - Julie K
We had another great year donating blankets to Novant Health's Zimmer Cancer Institute! Patients with leukemia and lymphoma often undergo long treatments like chemotherapy or stem cell transplants that can leave them feeling cold, fatigued, and in need of comfort. Our drive is to provide soft, warm blankets that will provide physical warmth and emotional support, and to let these patients know we care. We look forward to continuing to provide warmth and comfort in the years to come!
paws4people Impact - Danielle C
Whether it be children, adolescents, civilians who are living with trauma, or military Veterans, paws4people serves clients in need nationwide. Headquartered right here in Wilmington NC, our new partnership with Parkway Subaru is allowing us to expand our reach within our own community. Your partnership means more than just a financial contribution – it’s a testament to your belief in our mission of utilizing Assistance Dogs to transform lives.
Subaru Retailers Team Up to Support Hurricane Relief Efforts - Jess M
At Parkway Subaru, we’re always ready to step up and support our communities, especially in times of crisis. This commitment is at the heart of the Subaru Love Promise®. When Hurricanes Helene and Milton devastated the Eastern region, Subaru retailers like us immediately sprang into action. Alongside other Subaru retailers, Subaru of America, and local organizations, we assessed the most urgent needs in the affected areas. It quickly became clear that local food banks were struggling to keep up with the surge in demand as they worked to support people hit hardest by the storms. In response, we teamed up with 67 Subaru retailers across the region to launch a $400,000 match campaign to aid the hurricane relief efforts of Feeding America®. Parkway Subaru proudly contributed $5000 to this initiative. While the immediate impact of the storms fades from the headlines, many of our neighbors continue to face long-term challenges like food insecurity, water shortages, power outages, and limited access to essential services. Thanks to the collective generosity of Subaru retailers and the communities we serve, an additional $18,427 was raised. This brings the total impact to $418,427, or over 4,100,000 meals for those in need. "As one of the nation's largest disaster relief organizations, the Feeding America network of food banks and partner agencies is deeply rooted in communities across the country. Together, our partnership with trusted Subaru dealers has helped expedite emergency food assistance and supplies to people who need it most. We are immensely grateful," said Feeding America Chief Development Officer Casey Marsh.
Thank You Parkway of Wilmington! - Mishelle S
Cystic fibrosis is a progressive, genetic disease that causes a thick buildup of mucus in the lungs, pancreas, and other organs, leading to persistent and extensive lung damage and respiratory failure. The CF Foundation is the world's leader in the search for a cure for CF, and nearly every CF-specific treatment available today was made possible with its financial support. The CF Foundation is deeply grateful for the support of Parkway Subaru, said, Dede Sidbury Area Director, North Carolina, South Carolina, Georgia. Their generosity will build on our work, alongside the CF community, that has helped add decades of life for people with CF. We are focused on supporting people with CF no matter where they are on their journey and pursuing a cure for all people with the disease.
Parkway Volunteers Keep Homeless Kids Warm - Katrina K
Last January, our partners at Parkway Subaru joined us for a special day as part of their "Subaru Loves to Help" initiative. These amazing volunteers distributed winter coats, shoes, and socks to homeless and low-income children served by Good Shepherd Center. We meet our families at the most difficult time in their lives, when they have lost not only their housing but also most of their possessions. For young children this can be especially traumatic, only adding to their worry that their classmates will make fun of them for not being dressed as nicely as them or appropriately for the weather. These essential items not only offer protection against the elements but also play a crucial role in a child's mental and emotional well-being. They can be a determining factor in a child attending school, participating in activities, or facing unnecessary hardships. We are so grateful for Parkway Subaru and their commitment to meeting the essential needs of those we serve!
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