What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Parkway Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

C.A.R.E, Pawz Foundation, Canines for Service
NC Aquarium Ft Fisher, Butterfly Gardens
Laney High School, Castle Hayne Elementary
New Hanover County Department of Social Services , Wrightsville Beach Museum of History, Wilmington Azalea Festival, Wrightsville Beach Longboard Association, Carolina Cup Stand up Paddle Board
Cystic Fibrosis Foundation, American Red Cross, Wounded Warrior Foundation, American Heart Association, Pretty in Pink Breast Cancer Foundation

Subaru Love Promise Heart

Love Promise Stories from Parkway Subaru

How we met Maggie Mae  –  Eric and Cibdy M

How we met Maggie Mae

Cindy and I had lost our rescue dog, Mollie, and two adopted cats, Hamilton and Harvest, to old age over the last three years. While they had lived full and comfortable lives with us, their loss became very difficult to accept after Harvest passed in February 2017. By chance, in early May 2017, Cindy discovered Maggie and her pups on petfinder.com Maggie had been abandoned with her two pups after her owners and family had been deported. The pups were easy enough to catch but Maggie apparently eluded her captors for a month, living on the streets of Lumberton, NC. As was the case with our rescue of Mollie in 2001, Eric and Maggie bonded instantly. Eric is fond of saying that Maggie Mae rescued him—and not the other way around. She is extremely smart and well-behaved and we are so VERY fortunate to have found her!

American Heart Association in Memory of Aunt Lucy  –  Angela S

American Heart Association in Memory of Aunt Lucy

This year Parkway Subaru partnered with Subaru of America to support the American Heart Association in memory of my Aunt Lucy. Heart disease runs in our family and unfortunately on February 15th, 2016 my Aunt Lucy was taken too soon at 60 years old. Aunt Lucy was a tiny lady who laughed all the time... her wit was bar none. She loved all the simple things in life, Elvis, pink flamingos and Alabama football. My mom, her sister had spoken to her that morning as they did every day and she mentioned a bit of a belly ache but none of the traditional symptoms of a heart attack. My Aunt didn't go to the doctor frequently or as recommended. She always said she didn't want to know. We gave $250 per car to our four charities nationwide, customers picked or they could pick the Cape Fear Chapter of the American Heart Association in memory of Aunt Lucy and a campaign that encourages all of us to "know your numbers". On behalf of Parkway Subaru ,Subaru of America and Aunt Lucy we are happy to gift a check in hopes the Cape Fear Chapter of the American Heart Association will help others get to know their numbers and strive for better care.Thank you, Mary Margaret Vann. Parkway Subaru was very excited to present this check at the Cape Fear American Heart Association Heart Ball. This event brings so many people together every year to support the research of Heart Disease. This disease is very serious and effects all walks of life including young infants to thriving adults.

Subaru and LLS NC Team Up Delivering Love  –  Cathy B

Subaru and LLS NC Team Up Delivering Love

On July 11th, Parkway Subaru was raring and ready to go when NC staff arrived to take photos with their team before caravanning to the local cancer center to make a special delivery. For the second year in a row, Zimmer Cancer Center, part of the New Hanover Regional Medical Center, and Cape Fear Cancer Specialists were the recipients of blankets, kid's craft kits and Subaru customer care cards from Parkway Subaru. We know that a cancer diagnosis is always going to be a trying time for anyone involved, and we hope the gifts are a reminder to those struggling with cancer that “there are people you may have never met but that care about you and are sending positive vibes your way”.

Subaru and NWF Love the Earth!  –  Cyndy B

Subaru and NWF Love the Earth!

Our School Garden- by Abigail W. Castle Hayne's garden is home to many plants and animals such as green peppers, ants, beetles, a few caterpillars, cucumbers, broccoli, and cabbage. We have taken care of it and love it. We hope to keep it going for a long time. It gets lots of sun, shade, and water.

Helping Foster Children  –  Angela S

Helping Foster Children

Parkway Subaru has partnered with New Hanover County Social Services to help local foster children have a very special Christmas. It is our goal to bring awareness to the need for more foster families and the needs of these children. It is overwhelming of the number of children that are placed in social services and having to deal with the emptiness of not knowing when or if they will ever return home. Parkway adopted 15 children to sponsor. Our staff is always eager to help in the local community. Each child gave us a list of things they wanted as well as their clothes size. The instructions we had was pick a few things off the list and buy what you can. Well, I'm here to tell you these children will get everything on their list plus a lot more. It's such a wonderful feeling knowing that our team at Parkway jump at the opportunity to give back every chance they get. We are also working with Social Services that help teenagers in the Foster system that will most likely never be adopted. The program helps prepare them with independent living skills, guidance and to prepare them for adulthood. These teenagers did not give us a list but asked if we could help with food for their Christmas Party. Not only did we agree but we rallied local businesses to partner with us and donated as well. We want to touch the lives of as many children in need as possible. It is our goal to bring more awareness to the need of our local foster parenting needs. Always giving, Parkway Subaru

Cape Fear Cancer Specialists Blanket Donation  –  Matthew H

Cape Fear Cancer Specialists Blanket Donation

The entire staff of Parkway Subaru was honored to be able to donate Subaru blankets to the Zimmer Cancer Center at New Hanover Regional Medical Center on July 7th. These blankets were much needed as the center runs out of blankets a weekly basis.

2016 Parkway Subaru Blood Drive  –  Matthew H

2016 Parkway Subaru Blood Drive

Parkway Subaru was proud to host our annual blood drive on June 3rd, 2016. We always have a great turn out from our community and this year was no different. Many members of the Parkway Subaru staff as well as the extended Parkway Family of customers helped change many lives with their generous donations. We were aided in our efforts by many local businesses who donated food and drinks for those donating.

Subaru Loves Learning Book Drive - August 1-31  –  Molly M

Subaru Loves Learning Book Drive - August 1-31

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Castle Hayne Elementary. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.⿝

Subaru Loves the Earth - E-Waste Event  –  Danielle S

Subaru Loves the Earth - E-Waste Event

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 3,277 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 126 trees, 558 gallons of gasoline, 4,751 plastic bottles, and 21,851 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

Upcoming Subaru/Red Cross Blood Drive  –  Tina D

Upcoming Subaru/Red Cross Blood Drive

The American Red Cross is excited to partner with Parkway Subaru by hosting a blood drive. Come out and donate blood on June 22nd. You don't need a special reason to give blood. You just need your own reason. Some of us give blood because we were asked by a friend, some know that a family member or a friend might need blood some day or some believe it is the right thing we do. Whatever your reason, the need is constant and your contribution is important for a healthy and reliable blood supply. And you'll feel good knowing you've helped change a life. It feels great to donate! You will be someone's hero- in fact, you could help save up to three lives with just one donation!

Adding Tomorrows Today  –  Colette O

Adding Tomorrows Today

Parkway of Wilmington and the Latham family are amazing partners of the Cystic Fibrosis Foundation. After finding out one of their employees had a child with cystic fibrosis (CF), they wanted to know immediately what they could do to help. Since that moment they have dedicated their time, talents and have invested in the lives of the 50+ CF patients in Wilmington and the other 30,000 in the US. We look forward to the day we can cross the finish line together, when we find a cure for CF. Thank you Parkway for adding tomorrows for all people with CF!

All About Team Christopher's Fight  –  Susan W

All About Team Christopher's Fight

Written by his Mom, Lee Ann My little ball of fire was born on January 24th, 2012 and Christopher's Fight was formed by my co-workers and friends before I even returned to work from maternity leave. What a surprise and blessing! Christopher and his sister Ashlee were enrolled at Gateway Academy at the time and they quickly joined us in our mission to spread awareness and help us walk to find a cure! Parkway Subaru of Wilmington is not only my place of employment, but my family as well. Over the past 3 years they have stepped up more than I could have ever imagined and truly are helping us walk to add tomorrows for ALL those affected by this disease. We have a convenience store in our office, "Christopher's Snack Shack", and all proceeds go to the Cystic Fibrosis Foundation. We hang pin ups in the dealership for our customers who donate to our cause and we will also be participating in Jeans for Genes Friday's starting soon. My friends at work have seen me cry at my desk more times than I can count and they are always there to help me pick up the pieces. They understand the concern I have when Christopher starts with a runny nose or cough. They hear my struggles with the insurance company and the endless prescriptions needed to keep Christopher healthy. Their unconditional support means the world to me and I hope they know I am forever grateful. Together we are making a difference and Christopher's Fight will continue until CF stands for Cure Found.

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

April 1-30, 2015 E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40", Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

Parkway Subaru supports WBM and Jingle Bell Run!  –  Angie S

Parkway Subaru supports WBM and Jingle Bell Run!

Parkway Subaru is proud to sponsor the annual Jingle Bell Run, the signature fundraising event to benefit the Wrightsville Beach Museum. The mission of the Museum is to serve the residents and visitors of Wrightsville Beach as a repository of the history of the beach and to be a community resource for information regarding beach re-nourishment and preserving and protecting Wrightsville Beach. The Wrighstville Beach Museum of History is a private, non-profit 501(c)3 that exists to preserve and share the 100 year history of Wrightsville Beach. Participants over the event and their dogs dress in Holiday attire for the run and are awarded prizes for creativity. Parkway Subaru is always on site with a dog tag engraving machine, collecting additional donations for the Museum. The dealership also brings out Santa Claus and has him ride along in the Subaru lap car, encouraging runners to finish strong and invites a local 501(c)3 rescue group out to increase donations during the Holidays. In a community the size of Wilmington, NC and Wrightsville Beach, the support of local business is crucial. Parkway Subaru continues to embrace our beach community and looks forward each year to the Jingle Bell Run.

Parkway Subaru supports the CF Foundation!  –  Angie S

Parkway Subaru supports the CF Foundation!

After one of their employees learned her son was diagnosed with Cystic Fibrosis, Parkway Subaru embraced the challenge of helping find a cure for CF. It is this same belief in strong family values and supporting their employees that Parkway Subaru became a major sponsor of each of the annual events to benefit CF held in Wilmington, NC. One of these event is the Great Strides Walk, a healthy 5K walk that includes children's activities, food, music and festivities. Parkway Subaru not only provides a generous monetary donation to sponsor the walk, they also have a team that walks during the event to raise additional funding. Until there is a cure for Cystic Fibrosis, Parkway Subaru will continue to be an integral part of helping find one.